Latest from the blog:

Master the Basics: Part 1 – Funnels

Welcome to part one of my ‘Master the Basics’ series where I’ll be sharing answers to some of the most frequently asked questions I get about websites, marketing, and the tech that ties them all together. Even if you’re not techie and plan to outsource the actual “doing” of these

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Aligning my week to the chakras – an experiment!

It’s May 1st (Happy Beltane!), it’s a Monday, and it seems like a good time to officially start something I’ve been thinking of doing for a little while: aligning my week to the chakras. Not in 7-step order (day 1 = chakra 1, etc.) but based on what I feel

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Why are so many tech logos blue and white?

When I started NurtureDash, my all-in-one marketing platform, I tactically avoided having a blue and white logo. I went with a jade green on navy, and used cream/beige where white would usually be (backgrounds for dark text, etc). The reason? Well, aside from just not really being a fan of

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black and white adidas slide sandals

How to know when to quit, pivot, or double down

Business success requires flexibility and the ability to pivot when necessary, often at breakneck speed. Also true: Business ownership requires tenacity, the ability to keep on trucking and push through the hard bits. Success lies in an unmappable mix of the two. Making the right call at the right time,

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Business by the Moon

Another day, another website! This website is close to my heart as it was created for an in-house collaboration project between myself and Kariman “Kay” Pierce of Kay Pierce Coaching (who also has a new Sherpa-designed website coming veeeery soon!) Business by the Moon’s website actually went live a few

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An Easy Way to Help Combat the Climate Crisis

Today we added a brand new section to the site: the Plant a Tree page. 10% of our profits go toward One Tree Planted (who plant a tree for every $1 received), but our new Plant a Tree page enables you to donate directly. You can plant a single tree,

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assorted-title book lot on shelf

The Surprise Gift of an ADHD Diagnosis at 46

Last year, at age 46, I was diagnosed with ADHD. It was a relief more than a surprise. It answered so many questions and was a later-life gift I vowed not to squander. I hoped this was my chance to become consistent enough to get traction, the way I’d seen

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Welcome!

Welcome! My name is Sally, and I am The Website Sherpa. I’ve been helping female online business owners untangle the tech for 7 years, and during that time I’ve noticed something: Tech overwhelms and confuses many, but it also holds the key to a powerful transformation.  The confidence and self-belief

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