MEET THE WEBSITE SHERPA

Hi, I’m Sally Crewe (“The Website Sherpa”). I’m a creative digital designer, tech entrepreneur, musician, energy healer, and the newly appointed Lead Designer for Pagan Dawn, the Pagan Federation’s quarterly magazine.

A born and bred Brit (and card-carrying member of the British Order of Bards, Ovates & Druids), I grew up in Sherwood Forest, riding horses, climbing trees, and figuring out Beatles songs on guitar in my room.

I’ve lived in Austin, TX for nearly 20 years, and manage to keep my English accent intact by rarely leaving the house. #dedicatedpawrent #accentprotectionprogram

I have two dogs, Tommy and Mavis, a husband called George, and a cat called Walter.

I’ve loved design, music, and animals for as long as I can remember. As a kid, I used to draw bands consisting of cats, dogs, foxes, and rabbits 🥁 🎸🐰🦊 and then I’d compose their songs and design a logo for them. 😂

I used to spend all my pocket money “rescuing” soft toy animals from the local charity shop (turns out this was good practice for adulthood, too).

As a teenager, I published a music fanzine/magazine called ‘Junction 27’ (my exit on the M1 motorway).

It allowed me to pursue my photography hobby, play around with desktop publishing software, get sent free records, and meet/interview many of my musical heroes.

Although I had the grades for University, I chose art college and began a diploma in Art & Design, but left to pursue my fanzine and music career after being awarded a Prince’s Trust Youth Business Grant from King Charles III (then Prince Charles).

My mum, Trish Penrose (pen name May Crewe) is a talented novelist and artist.

My creative outlet has always been music and graphic design, although I do have a non-fiction book in the works, and I like to dabble in abstract pen art (fancy way to say I doodle patterns!)

I have a particular fondness for the vintage modern posters and advertising of the 1930s-1960s, and a natural feel for balance and spacing (aka visual OCD) that I apply to all my work.