When I started NurtureDash, my all-in-one marketing platform, I tactically avoided having a blue and white logo. I went with a jade green on navy, and used cream/beige where white would usually be (backgrounds for dark text, etc).

The reason? Well, aside from just not really being a fan of straight-up primary colors (I’m all about the earth tones and usually choose rich, deep non-primary shades of brighter colors), and aside from the word ‘nurture’ in our name naturally screaming “green”, mostly I had resisted the blue trend because I didn’t want to blend in with all the other business apps and social media platforms with blue and white logos.

I recently read an article that explained why so many of them choose blue. First, it’s the color of trust. So there’s a psychological factor. However, did you know it’s also the only color that color-blind people can see properly? Especially the mid-blues. No Sally, you can’t get away with a slate grey-blue. It’s gonna have to be a shade of Tech Blue to serve the accessibility purpose.

With accessibility high on my list of design priorities, when my support manager and dashboard alchemist Carlos showed me the new concepts for our new dashboard, it was the “tech blue” royal blue and white version that really looked the sharpest – and I knew it was the most accessible.

To “really tie the room together” with our new dashboard (to quote The Big Lebowski – something Kariman and I can’t stop doing), I powered through my inner rebel and switched our little jade green watering can to royal blue.

At first, it looked weird to me. I knew it would, I’ve had this logo for a few years. As a designer, though, I couldn’t deny it made sense and looked better.

Now, I love it. It feels fresh and clean, and in some ways, I think it signifies that I’m finally allowing myself to stop hiding. It’s not escaped me that this has come about soon after my Tech Chakra workshops, where the throat chakra is blue and symbolizes communication, using your voice, and speaking your truth. All things that have become increasingly important to me recently.

I used to worry a blue logo would make us look generic, or turn me into a big tech bro marketer douchebag, but we’re still the most ‘alternative’ marketing and course platform you could hope to find (does Kajabi have a coven? Yeah, I thought not…). A blue logo isn’t gonna change that. It just allows us to, quite literally, be seen by more people.